With weight training becoming increasingly popular amongst both males and females in recent years, the market for protein powders has become saturated. Unfortunately, as more products become available, we also see a rise in lower quality alternatives. As a result, choosing a protein powder has become an overwhelming and confusing task. So what should you look for to know the product you’re buying is high quality?


Whey is a fast digesting and absorbing protein compared to casein proteins, peaking in the blood about 1 hour after consumption. Gold Standard Whey also contains hydrolysed whey protein, meaning it is broken down into smaller molecules which allows it to be absorbed faster. This is an advantage post workout, when we want to get protein into our muscle cells quicky to enhance recovery.

Instantized Formula

Have you ever had a swig of your protein shake and got a mouthful of sticky powdery clumps? It’s not a vibe. When protein powders are instantized, they mix a lot easier into water or milk. If you want to drink your protein powder instead of chew it, opt for an instantized product like Gold Standard Whey.

Concentration of amino acids

Amino acids are the building blocks of protein. A particular group of amino acids known as branched-chain amino acids (BCAA’s) are essential for protein synthesis and thus, muscle growth. When a protein powder has a higher concentration of BCAA’s, it can enhance muscle recovery and repair. Gold Standard Whey contains a high concentration of BCAA’s, and is boosted with naturally occurring glutamine, another amino acid essential for muscle repair and preventing muscle breakdown.

Not all protein powders are created equal. If you want a product that is going to provide you the most benefits in terms of muscle growth and recovery and simultaneously tastes great, I recommend Optimum Nutrition’s Gold Standard Whey as a guaranteed crowd pleaser. It ticks all the boxes, so it comes as no surprise that this product is the number 1 selling sports supplement in the world.

You can get 10% of Gold Standard Whey and a free shaker from Elite sups until the end of April via this link:

Gold Standard WHEY 10% Off + FREE Shaker

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